Terre Rouge

A native Australian, Belinda’s early years were spent living in the countryside of rural New South Wales, a picturesque playground for cultivating a love of nature as well as a fascination with the aromatic essences of the earth’s botanical plants and flowers. Her infatuation with the transportive power of fragrance grew when her family moved to the United States and scent became a form of connection to moments, people, and places ... near and far. 

Identifying a white space at the intersection of conscious + clean + luxury turned a perfume enthusiast into a founder. Belinda was inspired to create what she wished existed - a collection of cleanly formulated fragrances, rooted in sustainability and dedicated to transparency, without compromise to the sensorial experience inherent to olfactory art. 

Mother to two young children Belinda is passionate in advocating for safer and cleaner products in addition to preserving the beauty of the natural world for generations to come. 

The luxurious nature of St Rose fine fragrances is the result of using only the highest-quality ingredients. 

No cost is spared when it comes to selecting a very intentional palette of the most mindfully sourced aromatic ingredients for their compositions. Every essence St Rose uses is ethically harvested, organic when possible, and sourced with traceability from its native region for the purest quality. 

The result is complex, super-concentrated, and high performing perfumes.